Lil Mixins

Overview.
Lil Mixins is the #1 pediatrician-recommended infant powder for introducing allergens early on in childhood. The company uses a mix of informative infographics, vibrant colors, and charming illustrations to create a whimsical and fun aesthetic.

Project.
Lil Mixins approached us with the task of developing social cards for Facebook and instagram as well as marketing materials for their upcoming tradeshow. My task was to take the pre-existing brand, previously designed by Pixel Parlor, and expand upon it with additional assets. Inspired by the playful nature of the product, I chose to use a combination of lighthearted photography, bright colors, and simplistic icons to create a charming social presence.

Team.
Design – Kelly Nichols
Direction – Jenn Richey-Nicholas, Kelly Nichols
Agency – Pixel Parlor
Photography – Sahar Coston-Hardy