TTF Watershed

Overview.
TTF Watershed is a nonprofit organization located in Philadelphia, Pennsylvania. Their goal is to engage the community and get it more in tune with local wildlife and watershed conservation practices. They offer a wide range of programs, including: bird watching, historical walks, children’s education, and block parties.

Project.
TTF Watershed has seen an exponential increase in funding, activity participation, and attention in the last few years, creating the need for an annual report. This year’s report revolves around the theme, “This is Why”, and highlights TTF’s accomplishments, local talent, weekly events, and information on the local watershed. The bright colors, engaging local photography, and relatable quotes from several volunteers creates an engaging piece that truly encapsulates the welcoming organization. The newspaper format brings the cause to the forefront, increases information accessibility, and invites the community to join TTF Watershed in any way they can.

Team.
Design – Kelly Nichols
Direction – Jenn Richey-Nicholas, Kelly Nichols
Agency – Pixel Parlor