Whitesbog Brand Identity

Overview.
Whitesbog is a historic farm and village from the 19th century that offers a wide variety of historical buildings, reservoirs, picnic groves, and recreational activities. Located in New Jersey, they are known as the main cultivators of the commercial blueberries and cranberries that are sold today.

Project.
Whitesbog approached Pixel Parlor with the request to refresh their logo, expand their brand identity, and create bright and whimsical collateral. Their main goal was to modernize the brand to appeal to a wider audience without jeopardizing the nostalgia directed at the generations who had previously grown up with their farm. After touring the location, we created a logo that blended in with the rustic feel of the farm through a woodcut affectation while also showcasing some of the other services the location was known for (historic machinery, cranberries, and nature). Whitesbog has become a vibrant and playful brand that welcomes its customers, old and new, to get lost in their beautiful and historic landscape.

Team.
Design / Branding – Kelly Nichols
Direction – Jenn Richey-Nicholas, Kelly Nichols
Agency – Pixel Parlor