Ideation, illustration, & print design
Every season Toys “R” Us would hold internal contests that incentivized their employees to drive credit card application submissions. Since the client was open to theme ideas, we chose “The Sky’s the limit”, which we believed would be a fun representation of the limitless nature of the Toys “R” Us credit card. All illustrations from the planetary logo to the spacecraft Geoffrey the Giraffe is piloting were designed from the ground up, promoting the fun and whimsical attitude that the company was known for. The outcome for this campaign was out of this world!
Design agency: M&M Associates
Designer: Kelly Nichols
Creative Director & Copywriter: Heather Mallon
Client Services: Shakima Landsmark & Mariya Avramenko

R.I.P Toys "R" Us

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